The power of putting a label on it: green labels weigh heavier than contradicting product information for consumers’ purchase decisions and post-purchase behavior
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Frontiers in Psychology
سال: 2015
ISSN: 1664-1078
DOI: 10.3389/fpsyg.2015.01392